Product Description

I’m Rita Jivani a certified skincare formulator. My passion for natural skincare made me explore new formula’s that are gentle on the body and skin and are also free from carcinogenic chemicals. I took this step as my family had a history of cancer, eczema and psoriasis. The story of my brand ‘Purple Swan’ is made up of pure grit and determination and a passion to create a brand that is in synergy with mother earth.
Every formulation I create is keeping in mind the impact on skin. I use highly active, plant-based ingredients that take the pure living energy of plants and feed the skin, supplying it with all the vital nutrients it needs to thrive.
My passion for Natural Organic Vegan and Cruelty Free skin care motivated me to take the next step where I graduated as a certified Skin Care Formulator from the award-winning school Formula Botanica UK.
My highest selling formulation The Fairy Queen Face Elixir Serum is the brands signature product which combines benefits of cold pressed oils and essential oils mixed to perfection to give unique benefits to the face.
My brand Purple Swan product range varies from formulae and creams for subtle treatment of dry and dehydrated skin to conditioning products for hair and problems related to the scalp.
All Purple Swan products are carefully formulated and handcrafted with love ❤