I’m Rita Jivani a certified skincare formulator. My passion for natural skincare made me explore new formula’s that are gentle on the body and skin and are also free from carcinogenic chemicals. I took this step as my family had a history of cancer, eczema and psoriasis. The story of my brand ‘Purple Swan’ is made up of pure grit and determination and a passion to create a brand that is in synergy with mother earth.
Every formulation I create is keeping in mind the impact on skin. I use highly active, plant-based ingredients that take the pure living energy of plants and feed the skin, supplying it with all the vital nutrients it needs to thrive.
My passion for Natural Organic Vegan and Cruelty Free skin care motivated me to take the next step where I graduated as a certified Skin Care Formulator from the award-winning school Formula Botanica UK.
My highest selling formulation The Fairy Queen Face Elixir Serum is the brands signature product which combines benefits of cold pressed oils and essential oils mixed to perfection to give unique benefits to the face.
My brand Purple Swan product range varies from formulae and creams for subtle treatment of dry and dehydrated skin to conditioning products for hair and problems related to the scalp.
All Purple Swan products are carefully formulated and handcrafted with love ❤

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  • Paulami Chakravorty
    January 24, 2025 at 7:16 pm

    I’ve been using Purple Swan’s Cleansing Milk, Blossom Brightening Mask and the Hair Tonic for a couple of months now, and I’m honestly so impressed. The fact that their products are 100% natural is a huge bonus for me. Highly recommend Purple Swan products.

    Helpful Review 2
    • Rita jivani
      Owner
      January 25, 2025 at 7:41 am

      Thank you dear Paulami! I’m glad you like Purple Swan products and thank you for the feedback as well. yes, they are 100% natural. keep loving and your feedback really inspires us to create more natural products which are free of aluminium, parabens and are also cruelty free.

      Helpful Review
  • store admin
    August 23, 2023 at 2:51 pm

    Not only are their products amazing, Rita takes care of all her clients and the personal touch is amazing and each of their product is unique and useful in its own way.
    Thank you Purple Swan for existing in our lives,

    Helpful Review
    • Rita jivani
      Owner
      August 24, 2023 at 11:12 am

      Thank you ! I’m glad the eczema relief cream has helped you.

      Helpful Review

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    Added By Rita jivani

    Rita jivani

    I’m Rita, a certified skincare formulator trained at an award-winning school in the UK, with over eight years of experience. I’m the founder of Purple Swan, a brand that creates all-natural, plant-based skincare, haircare, candles, and soaps, prioritizing health and sustainability. My journey began as a way to offer chemical-free, effective beauty solutions inspired by my family’s history with cancer, psoriasis, and eczema. Over the years, I’ve launched innovative products like brightening deodorants, themed gift boxes, and my latest red-colored lip gloss for Christmas. As an award-winning e-Preneur I’m passionate about empowering others to "Make Yourself a Priority My passion for natural skincare made me explore new formula's that are gentle on the body and skin and are also free from carcinogenic chemicals. The story of my brand ‘Purple Swan’ is made up of pure grit and determination and a passion to create a brand that is in synergy with mother earth.
    Every formulation I create is keeping in mind the impact on skin. I use highly active, plant-based ingredients that take the pure living energy of plants and feed the skin, supplying it with all the vital nutrients it needs to thrive.
    My highest selling formulation The Fairy Queen Face Elixir Serum is the brands signature product which combines benefits of cold pressed oils and essential oils mixed to perfection to give unique benefits to the face.
    My brand Purple Swan product range varies from formulae and creams for subtle treatment of dry and dehydrated skin to conditioning products for hair and problems related to the scalp.
    All Purple Swan products are carefully formulated and handcrafted with love ❤

    2 people bookmarked this place